University Research Center

CENTRAL PHILIPPINE UNIVERSITY

UNIVERSITY RESEARCH CENTER

Constructivist Reading of Rhetoric and Recurrence of Political Advertisements on TV for the 2010 National Election

by Herly Fie U. Cervera (completed October 2010) ABSTRACT The study determined the rhetoric and recurrence of political ads on TV for the 2010 national election. It made use of content analysis through constructivist reading of twenty-two (22) advertisements for presidential candidates and ten (10) advertisements for vice-presidential candidates. In the presidential level, assertion and … Read more

Effects of Soil Application of Biofertilizers on the Early Growth of Beauty Leaf (Calophyllum inophyllum L.)

by Ernesto S. Elefan (completed August 2010) ABSTRACT Beauty Leaf (Calophyllum inophyllum L.) is an emerging energy tree indigenous in the Philippines. This screen house study was carried-out to determine its early growth response to five biofertilizers namely Azotobacter, Bio Green, MyKo Vam, Vam Root Inoculant, and Bio N when compared with the Untreated -control. … Read more

Extent of Media Exposure of Selected First Year College Students of Central Philippine University, Iloilo City: Basis for a Proposed Primer on Media Education

by Esther Rose A. Romarate and Herly Fie U. Cervera (completed June 2009) ABSTRACT The study assessed the extent of media exposure of first year college students of Central Philippine University and analyzed the subject of media they are exposed to in terms of content and values. It made use of the descriptive survey research … Read more

Mythology: Pathway in the Search for the Philippine Bisayans’ Bornean Roots

by Marie Melanie J. Misajon (completed June 2009) ABSTRACT The study aimed to assess the myth that the Philippine Early Bisayans originated from Borneo. Specifically, it investigated the material and non-material cultures of the Early Bisayans and the Bornean Dayaks to determine any historical link. The comparative content analysis of the two takes after Glasser … Read more

The study on the social and economic consequences of MT Solar I Oil Spill in Nueva Valencia, Guimaras (Third of a Series)

by Artchil B. Fernandez (completed April 2009) ABSTRACT The study was conducted on the social and economic consequence of the MT Solar 1 oil spill in Nueva Valencia, Guimaras twenty three months after the tragedy happened. This was a purely descriptive research which utilized and one-shot survey design. There were 309 household heads that served … Read more

Light at the end of the tunnel: Case studies of thirty work students of Central Philippine University.

by Humar D. Aberia (completed April 2009) ABSTRACT This descriptive investigation attempted to study in-depth thirty work students of the University in terms of their personal and family backgrounds, economic condition, relationship with people, problems encountered and what they hope to accomplish after graduation from college. Data for this investigation were gathered from work students … Read more