A Constructivist Reading of Rhetoric and Recurrence of Political Advertisements on TV for the 2010 National Election
By Herly Fie U. Cervera ABSTRACT The study determined the rhetoric and recurrence of political ads on TV for the 2010 national election. It made use of content analysis through constructivist reading of twenty-two (22) advertisements for presidential candidates and ten (10) advertisements for vice-presidential candidates. In the presidential level, assertion and glittering generalities … Read more