Patubas Volume 16 No. 1 2017

patubas 2017 final

Patubas is published once a year under the auspices of Central Philippine University, Jaro, Iloilo City, Philippines.

Copyright © 2017 by individual authors and Patubas.

Published in 2017
Central Philippine University
Lopez Jaena, St., Jaro, Iloilo City

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without permission in writing from the authors or publisher.

For Print ISSN 1908-515X
Publication ISSN 2672-3611

Opinions and facts contained in the articles published in this issue of Patubas are the sole responsibility of the individual authors and not of the Editorial Board, Patubas or Central Philippine University.

Jet R. Nillos, Evelyn R. Ybarzabal, Emma T. Gico, Bernie C. Cangrejo and Mizpah C. Villalobos


The lemongrass kalamansi-ginger ready-to-drink (LGKG RTD) beverage was previously developed to provide a healthy yet convenient alternative to beverage products sold in canteens. This study aims to determine the commercialization of the CPU LGKG RTD beverage in terms of consumer preference, acceptability, competitor analyses, and marketing strategy. The LGKG beverage product was most preferred in the Elementary Canteen and Dining Hall against two other competitor products. The product was acceptable to 472 of 500 respondents, 457 indicated a willingness to buy the product, and 435 preferred the price at P15-20. Test marketing of the product showed the lowest sales at P50 selling price, which was increased when the price was reduced. The RTD beverage product is not saleable.

Margen A. Java, Alfred C. Morales and Albert Jan Matthew A. Java


      This descriptive-relational study was conducted to determine the awareness of and attitudes towards leadership training seminar offered by the university and the perceived influence of this training in the lives of student-leaders. This made use of one-shot survey design augmented by qualitative data gathered through Focus Group Discussion. The respondents were the 165 student-leaders of Central Philippine University who had attended the Leadership Training Seminar conducted by the Student Development and Programs for the last three years (2013 – 2015). Data collected were processed and analyzed using Statistical Package for Social Sciences (SPSS) for Windows (Windows 10.0 version). Based on the findings of the study, the following conclusions are drawn: most of the respondents are females, aged 21 years old and older, belong to the Colleges of Arts and Sciences; Education; and Nursing and Allied Health Sciences; graduates of public high schools and living with their parents or staying in boarding houses; are affiliated with academic organizations; are officers of their organizations; attended the 2014 and 2013 Leadership Training Seminar (LTS); and were involved in both academic and non-academic organizations during their high school days; had no previous knowledge about it; are aware that the OSA/SDP/OSS/ Scholarship Office is the office in charge of the activity; are aware that key officers of their organization should attend; and believed that this activity is meant to enhance their leadership skills as student-leaders. The respondents have either moderate or high awareness of the LTS and have a very favorable attitude towards the LTS. The sex of the respondents has a bearing on the perceived influence of LTS in their lives. As for the overall influence of the LTS, the respondents felt that they became improved leaders; disciplined and better persons now serving without expecting a return and now have a heart to serve and trust God.

Reynalddo N. Dusaran and Manuel C. Palada


This study was conducted to establish baseline information for organic agriculture practitioners in Region VI. Specifically, the study aimed to A) identify the organic agriculture stakeholders in Panay and Guimaras; B) classify the stakeholders according to the following categories: 1) Advocates, 2) Practitioners, a) Input producers (specify), b) Organic crop/animal/special products producer/farmer, c) Organic products processors, d) Financiers, e) Organic products/inputs trader, f) Technology providers/developer; C) describe the personal and household profile of organic agriculture stakeholders in Panay and Guimaras; D) describe the farm profile and farming practices of organic agriculture practitioners in Panay and Guimaras; E) describe the marketing practices of organic crops and livestock practitioners in Panay and Guimaras; F) determine the accreditation status of the organic agriculture practitioner in Panay and Guimaras; and, G) determine the problems in organic farming encountered by the organic agriculture practitioners in Panay and Guimaras, their suggestions and recommendations to promote organic agriculture.

The study is purely descriptive and used the one-shot survey design. Data were gathered from 3,626 identified organic agriculture practitioners in the Panay and Guimaras using an instrument developed for this study. Complete enumeration of the organic agriculture practitioners was conducted through the assistance of the Department of Agriculture RFU 6, Provincial Agriculture Offices and Municipal/City Agriculture Offices. The interviewers were organized from the different provinces with the assistance of their respective Provincial Focal Persons for Organic Agriculture. Data processing and generation of tables was done at the University Research Center of Central Philippine University by using Statistical Package for Social Sciences (SPSS) Version 17. Since this is a purely descriptive study, frequency distribution tables and means were the main statistical tools used which likewise served as the basis for analysis and interpretation of data.

Mary ‘O T. Penetrante, Dimpna C. Castigador, Levi O. De los Santos, Jr., Rezia Duerme, Joel H. Somosierra and Leofel J. Diamant


The United States Agency for International Development (USAID) through its Strengthening Urban Resilience for Growth with Equity (SURGE) Project has been providing direct technical assistance to six selected cities under the Cities Development Initiative (CDI) program. Three of these are the cities of Puerto Princesa, Tagbilaran, and Zamboanga which are in the second batch of the CDI.

Building on the business permitting reforms started by another USAID-funded project- Investment Enabling Environment (INVEST) from 2011 to 2014 in the first three CDI cities namely Batangas, Iloilo, and Cagayan de Oro, SURGE will provide assistance in helping the three cities move towards a fullyautomated BPLS and Building and Occupancy Permits system. In the second batch of CDI cities (Puerto Princesa, Tagbilaran, and Zamboanga), the project will help the cities streamline their business permitting processes, construction permitting and set up of Business One-Stop Shops.