- by: Humar Aberia, Pia Rose Magno and Melchorita S. Valdez (completed November 2005)
ABSTRACT
This survey-correlation study attempted to analyze the factors influencing the satisfaction of the secondary customers of-Central Philippine University Kindergarten Department and the possibility of sending secondary customers to the University. This study determined percentages, differences, direction and significance of the relationship between the antecedent and independent variables and between dependent variables, and the predictive significance of the independent variables on the dependent variables,. Data for this investigation were gathered from the parents of 127 out of 154 parents of pupils enrolled in the kindergarten Department of the University for school-year 2005-2006, using an eleven-section researcher-made data gathering instrument. The instrument was content and face validated and revised. Data gathered were analyzed using percentages, means and standard deviations, Pearson’s Product Moment Correlation Coefficient, and Stepwise Multiple Regression Analysis. The alpha level for inferential statistics is set at .05. Result showed that parents have mare than one source of information, are well informed and consider admission and enrollment easy. Participants have a high level of knowledge and considered tuition and fees just about right, are highly knowledgeable and consider billing practices advantageous to parents. They are familiar with and perceived instruction to be effective, familiar with and view grading system efficient. They are familiar with and believe educational climate is conducive to learning and are aware their children are safe and secure in the University. Participants are well informed and view support services to be adequate, are satisfied with and very certain to send return customers to the University. Some antecedent variables were found significantly and highly related to the independent variables. One independent variable significantly predicted customer satisfaction while two predicted the possibility of sending return customers to the University. The two dependent variables were found to be significantly and positively related.